LinkedIn Adds New Post Analytics to Help Creators Understand How Their Posts Drive Outcomes
LinkedIn has added new metrics for posts, including "Profile Viewers from this post" and "Followers gained from this post." These show how many people viewed a user’s profile or followed them as a result of a specific post.
For Premium subscribers, LinkedIn now also shows how many times someone clicked on their Custom CTA button, including repeat clicks.
At the same time, LinkedIn quietly announced it would remove the option to add a hyperlink to profiles. This caused some confusion, as the original help article made it seem like LinkedIn was removing the Custom CTA button. That interpretation didn’t align with the rollout of new metrics, but the issue has since been clarified.
Why It Matters: These new post-specific analytics give creators a clearer view of what content drives outcomes like profile views, follower growth, and CTA clicks. By identifying trends across posts that lead to these actions, creators can better optimize their content to align with specific goals.
Insight into clicks on the Custom CTA button is valuable. It helps users understand how their content drives traffic to websites, newsletters, scheduling links, and more. This new metric also helps justify the removal of profile hyperlinks. By offering CTA click data exclusively to Premium users, LinkedIn is adding value to its subscription tier and potentially encouraging more upgrades.
More Insight for Creators & Brands: This update follows LinkedIn’s earlier rollout of Average Watch Time for video posts, giving creators insight into how long viewers are engaging with their content. As LinkedIn continues to invest in video and integrate creators more deeply into its advertising ecosystem, expect more analytics tools to roll out before the end of 2025. That has been one of my key predictions for the year.
The more analytics creators have access to, the better they can position themselves when pitching to brands. This is especially relevant as more marketers shift budget toward B2B influencer marketing and LinkedIn becomes an increasingly important platform for these partnerships.
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