LinkedIn Shares a Guide For Working with B2b Creators
LinkedIn has released a new guide to help brands navigate B2B influencer marketing on the platform. It outlines how companies can effectively partner with B2B creators, highlighting preferred content formats, with video leading the way, and how to leverage LinkedIn’s creator-powered tools like BrandLink and Thought Leader Ads.
Why It Matters: As B2B creator content gains momentum on the platform, this guide arrives at the perfect time for marketers looking to boost reach, credibility, and engagement.
