YouTube will begin integrating Veo 3, Google DeepMind’s latest video generation model, into Shorts later this summer. During a keynote at Cannes Lions, CEO Neal Mohan announced the rollout but didn’t share specifics. Shorts are also now averaging over 200 billion daily views.

In 2024, the Cannes Lions International Festival of Creativity debuted LIONS Creators, a dedicated program built to reflect the rising role of creators in today’s marketing landscape. As the initiative heads into its second year (June 16 to 20, 2025), it’s returning bigger.