TikTok Reports 120% Year-Over-Year Growth in U.S. Shop Sales

TikTokByteDance
Written By Lindsey Gamble

TikTok / TikTok Shop

TikTok reports 120% year-over-year growth in TikTok Shop sales in the U.S. According to the platform, 83% of shoppers have discovered a new product and 70% have found a new brand through TikTok Shop.

Live shopping is also gaining traction, with over 800 hours of sessions hosted and 76% of viewers making a purchase after engaging. U.S. sales from small businesses are up 70% year-over-year, and over one-third of all U.S. TikTok Shop purchases in 2024 have gone to them.

Why It Matters: With the upcoming #DealsForYouDays event and its new LIVE Price Match Guaranteed program, TikTok is doubling down on its e-commerce ambitions and taking direct aim at Amazon Prime Day.

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Lindsey Gamble https://www.lindseygamble.com
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