Threads expanded its integration with the fediverse. Users can now see posts from others in the fediverse via a dedicated feed in the Following tab and search for fediverse users from WordPress, Flipboard, Mastodon, and more.

Threads added a spoiler alert feature that lets users blur selected text or images. Viewers can tap to reveal the hidden content when it appears in their feed.

Threads is rolling out a test for Direct Messages (DMs) in select markets, including Hong Kong, Thailand, and Argentina, with plans to expand to other regions. This will be a separate and distinct inbox from Instagram DMs.

Threads has been improving how links are ranked on the platform

Threads revealed new link-sharing features. Creators can now add up to five links to their bio, each with a custom title, similar to Instagram. Soon, Threads will begin testing link insights that show how often links in profiles and posts are tapped.

Meta unveiled several updates to its creator-brand advertising solutions.

Threads is now showing new Recent and Popular Topics options for search.

Meta has begun testing ads on Threads, allowing select brands in the US and Japan to extend their Meta ad campaigns to the platform.

Threads is rolling out an ‘Use Media’ feature, allowing users to easily reshare photos and videos on the platform while giving proper credit to the original creator.

Threads is testing collections of profiles focused on popular topics and communities, such as basketball, style and fashion, food, books, pop culture, and more, curated by a few users in the US