Instagram Adds Recap and Celebrations Features to Support Creator Growth and Engagement
Instagram added two new features designed to engage and support creators: Recap and Celebrations.
Recap is a recurring, personalized digest that provides creators with a weekly summary and an in-depth monthly overview of their Instagram activity. It highlights top insights, educational tips, and inspiration tailored to each creator’s performance and engagement.
Celebrations is an in-app experience that appears in notifications when creators reach significant milestones on Instagram, such as hitting 10,000 followers. Creators can then share these moments as Stories to celebrate with their community.
Why It Matters: This pair of features gives creators deeper insight into their growth on Instagram by offering a balance of personalized data, recommendations, and moments to celebrate key achievements, helping to motivate continued engagement and community building.
These areas have been a clear focus for Instagram, as seen with recent additions like insights for Broadcast Channels and the in-app best practices hub for creators.
