TikTok Unveils One Content Suite That Lets Brands See All UGC Mentioning Them

TikTokByteDance
Written By Lindsey Gamble
TikTok Content Suite

TikTok / Content Suite

TikTok unveiled the TikTok One Content Suite, a centralized hub where brands can view and filter UGC that mentions them. Brands can request creator permission to boost posts as ads.

Why It Matters: This aligns TikTok with similiar new features from Meta and YouTube. It reflects a broader trend that organic, everyday content is increasingly fueling paid performance and playing a bigger role in influencer marketing strategies.

Lindsey Gamble https://www.lindseygamble.com
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