Meta Expands Its Suite of Generative AI Tools For Ads

Meta / Video Generation & Video Highlights

Meta is expanding its generative AI tools for ads. Updates include creating ads based on different audience personas, turning multiple images into videos with music and text overlays, and Video Highlights, which lets viewers skip to key segments of a video ad.

Meta is also testing Business AIs across its apps, allowing users to start a text or voice conversation with an AI agent directly from an ad to ask questions about products and policies. Additional features include creative sticker CTAs and Virtual Try-On.

Why It Matters: The range of tools highlights how AI is helping personalize, scale, and make ads more engaging. With Meta’s plans to fully automate ad campaigns by the end of 2026, it’s adding more features and tools to support that goal, as well as new ways for users to interact with ads, especially through AI.

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