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WhatsApp Is Finally Adding Ads, Plus Promoted Channels & Channel Subscriptions
WhatsApp is finally getting ads. Ads will appear on the Status page, where users consume Stories-style content. Businesses will also be able to promote their Channels in the Explore tab and offer paid subscriptions for exclusive updates.
Meta Expands Its Suite of Generative AI Tools For Ads
Meta is expanding its generative AI tools for ads. Updates include creating ads based on different audience personas, turning multiple images into videos with music and text overlays, and Video Highlights, which lets viewers skip to key segments of a video ad.
Meta Brings Its AI Assistant To Its Core Apps
Meta has rolled out its AI assistant, Meta AI, across Instagram, Facebook, WhatsApp, Messenger, and its own dedicated website.
Meta Announces AI Updates Across Its Family Of Apps
Meta has unveiled over 20 AI-related updates across its family of apps— Facebook, Instagram, and WhatsApp.
Meta to Release AI-Powered Chatbots with Different Personas in September
According to the Financial Times, Meta plans to release AI-powered chatbots in September.